Key Themes

Post pandemic, much of industry are celebrating the robustness of the exhibition model, however new models have emerged with new revenue opportunities, whether that be in digital, community and data. This session will explore these opportunities and determine both their potential and customer adoption. The session will also explore how our industry needs to present itself to customers in relation to value, to stakeholders in relation to resilience and attractiveness in relation to our workforce and future talent.

Asia re-opened later compared to other global markets but with higher GDP forecasts than other regions, will the recovery and growth out-perform other regions. How will this influence focus, strategies and investment into the region? What can the region learn in year 2 of recovery from other regions of the world?

China is forecast to grow at 5.1% in 2023 and with the market now fully open, industry is looking forward to a strong recovery of the China exhibition market. Chinese pavilions play a prominent role in ASEAN shows as well as international shows. This session will explore how this reopening will impact the Chinese, regional and international markets and what growth we can expect to see.

Have they become more important post pandemic or has the approach by organisers changed. The session will explore various partnership models and the merits and success points of them.

What is the expected recovery of the M&A market in Asia and what major themes are being considered? Is there any diverging thinking between PE and public markets and independent and scaled player? What will the investment strategy be in 2023?

We have all heard about the potential of India with its high growth rates and now improved venue capacity. This session will not cover these two valuable data points, but will rather look into market entrance strategies and growth opportunities, whether that be in launch, partnership or acquisition.

What does the China market promise to deliver in 2023 and what are the key opportunities and potential risks of the market? Will mean feature in 2023, are there new models emerging, new entrepreneurs making an impact and how does the Chinese exhibitor view opportunities within Asia and beyond?

Covid-19 caused a shift in how we work with implications for workers, businesses and where we work. How, as an industry, have we responded and do we remain an attractive proposition for talent and what do we need to do differently.

How are entrepreneurs launching new events and are there changes in launch methodology? What is the role of data, community and what are the opportunities in new customer segments and new non live products?

A lot has been written about digital and Omni-channel marketing but what is and what is not working and have processes really changed post pandemic? This session will explore new Omni-channel marketing with both industry and out or industry practitioners.

Pledges have been made but now how are organisers responding to the challenges to meeting net zero by 2050 and what practical steps are being made and what more can be done? What can we also learn from adjacent industries.