Rita Chu is the Vice Chairman of the Adsale Group, the organizer of CHINAPLAS - Asia's leading plastics and rubber trade fair. In 2024, CHINAPLAS has expanded to 380,000 sq.m., attracting over 320,000 visitors and 4,000 exhibitors from more than 150 countries. Since joining the company in 2010, Rita has taken on diverse roles including sales, marketing, visitor promotion, and project management. As Vice Chairman, she leverages her expertise to oversee critical functions such as continuous development, partner relations, and corporate strategies. Rita also serves as the Vice Chair of the UFI Asia Pacific Chapter.