Michael Kruppe

Other positions:

• Boardmember German Centre of Commerce and Trade Shanghai
• Boardmember UFI, Global Exhibition Association
• Boardmember, Asian Exhibition Association- AFECA
• Boardmember German Chamber of Commerce East China
• Vice Chair, Chinese Venue Association
• Chair, Pudong Modern Industry Association

Awards:

• 2017 Shanghai Magnolia Award given by Han Zheng
• 2018 Person of the year in the Exhibition Industry
• 2021 Honorary Shanghai Magnolia Award given by Mayor Gong Zheng
• Company: SNIEC – Shanghai China

Career background

1986-2002

• Manager at Helm Group in Germany, China and Hong Kong
• Worldwide Sales/Marketing and Procurement of ingredients and raw material for chemicals, food, pharmaceuticals and steel industry
• Organizer of exhibitor events worldwide on relevant exhibitions, conferences and forums

2002-2013

• General Manager for German and lrish companies in China.
• Responsible for setting up sales and marketing strategies in China and Asia , mainly for MNC targeting local and international players in the region.
• Setting up 2 new large factories and operations in Shanghai.
• Continuing to plan and execute shows as an exhibitor.

2014-now

• CEO / General Manager - SNIEC
• Shanghai New lnternational Expo Centre
• China's most successful exhibition centre with annually ard. 8mio. visitors, 100.000 exhibitors and an average occupation rate of 75 pct before Covid in 2019 covering a total area of 300.000 m2