China session – how is the Chinese exhibition industry performing now and the outlook for 2025?

China accounts for 70% of the Asian exhibition industry in view of sqm and hosts some of the largest exhibition in the region. How are the shows performing, what are some of the recent characteristics post re-opening and is any of the rumblings about the economy impacting the exhibition industry. Hear from the people who run shows, host shows and understand their views on the future. Are there new models emerging and are there new entrepreneurs making an impact? The session will also look the new challenges post covid, strategies to increase safety requirements and how to collaborate and co-operate with the government.