How Event Audiences and Expectations are Evolving – and What it Could Mean for Asian Organisers

“This high-level briefing, based on Freeman’s proprietary research, will delve into the evolution of the events industry, with a keen focus on the changing demographics and priorities of today’s audiences. From the digital expectations and experiential demands to personalization preferences, this session will provide valuable, actionable insights into how macro trends will impact attendee behavior, engagement strategies, exhibitor dynamics and more.“

Speakers:

• Kimberly Hardcastle, president, mdg, A Freeman Company